My Role
UX Designer, Researcher
Tools
Figma,
Michigan Colleges Alliance College Community Challenge: Design Thinking
As a part of a team of students learning working knowledge of Design Thinking we created a project proposal in collaboration with a local community-based organization.
Our team is proposing an Alma College Enrichment App to connect students to local businesses and resources within the community. This platform aims to provide information about places to eat, socialize, volunteer, work, or seek medical attention. By incentivizing the use of the Alma Transportation Center (ATC) buses, which provide free rides to Alma College students within Gratiot County, the app would increase students’ ease and comfortability in accessing the ATC service. Additionally, the app would offer details about ATC’s hours of operation, service areas, phone number, peak travel times, and its connection to Greyhound buses. Our team conducted research to gauge student interests, which indicated that an app would be the most ideal platform for engagement and would help students more easily take advantage of the ATC service.